SensationalUSA! has been successfully tested in a very demanding, highly competitive marketplace. While some restaurants struggled through recent economic times, profits grew at The Lowery Group, creators of SensationalUSA! and owners of 4 full-service restaurants on Hilton Head Island, South Carolina,. Throughout its 10 years, the company has seen an average net profit increase of more than 20% each year. A significant portion of this success is directly attributable to the SensationalUSA! program.